Bruise & Bloom creates tools for tender moments; between scenes, between selves, between who you were and who you’re becoming. Our offerings are part ritual, part care kit, part quiet rebellion. Made to soothe, stir, and help you regulate with intention.

At the heart of it all is aftercare. Not as a product. But as practice. That principle guides everything we do, from our language and ingredients to the way we hold space for this community. Aftercare is how we come back to ourselves - after a scene, a spiral, a memory, or a meltdown. Sometimes that looks like salts and salves. Sometimes it looks like breathing, journaling, touch, or simply being seen.

Bruise & Bloom was born in the aftermath by someone who’s lived in the margins and chose not to pass down what hurt them. Someone who turned pain into practice, and practice into offering. We’re not here to fix you. We’re here to remind you that you were never broken. We don’t believe in cure culture.

We believe in consent, curiosity and giving yourself space to bloom; bruises and all.